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Partner with
The MADness Podcast
Reaching an audience that speaks your language
The MADness Podcast brings together the people shaping marketing, admissions and growth within international education.
Through conversations with school leaders, admissions and marketing professionals, innovators and sector experts, the pod explores the ideas, challenges and opportunities facing international schools around the world.
The podcast has achieved more than 3,000 downloads across 70+ countries, supported by a growing LinkedIn community of more than 650 highly relevant followers from across international education.
We don't claim to offer a mass-market audience. We offer something different - access to a highly defined, international community of professionals working in and around schools, admissions and marketing.
For the right commercial partner, it's not about reaching everyone. It's about being seen and heard by the right people.
The Headline Partner
£4,000per season
Become the brand at the heart of The MADness Podcast.
Our premium commercial partnership provides one organisation with a prominent presence throughout a season of The MADness Podcast.
The Headline Partner benefits from repeated exposure across the podcast, digital content, website and social media, creating an association with the conversations and people shaping international school marketing and admissions.
Rather than a conventional advertising arrangement, this is designed to create an ongoing relationship between the pod, our audience and your brand.
Partner benefits
- Exclusive status as Headline Partner of The MADness Podcast
- Category exclusivity, with no direct competitor accepted as Headline Partner
- "The MADness Podcast, in partnership with [Brand]" attribution
- Host-read sponsor introduction on every episode
- 30-second host-read commercial message within every episode
- Prominent brand and logo presence on The MADness Podcast website
- Direct link to the partner's website
- Brand presence on selected season and episode assets for the pod
- Partner acknowledgement within episode descriptions and show notes
- Opportunity to refresh commercial messaging and calls to action during the season
The MAD Break Partner
£750per four-episode run
Your message. Our audience. Delivered by us.
The MAD Break gives organisations the opportunity to speak directly to The MADness Podcast audience without committing to a full-season partnership.
Rather than dropping a generic advert into the podcast, your commercial message is delivered by the pod's hosts, helping it feel natural, relevant and credible within the programme.
It's ideal for organisations looking to promote a product, service, event, campaign or simply build awareness among international school professionals.
Individual episode sponsorship is also available at £300 per episode.
Partner benefits
- Sponsorship of the commercial break across four consecutive episodes of The MADness Podcast
- 30-45 second host-read commercial message within each episode
- Sponsor acknowledgement around the commercial break
- Opportunity to provide a clear campaign message and call to action
- Direct link within relevant episode descriptions and show notes
- Brand presence on the pod's website during the sponsorship period
- Recognition and tagging within relevant LinkedIn episode promotion
MADLabz Partner
£2,000per season
Put your brand alongside the ideas shaping what's next.
MADLabz is the experimental side of The MADness Podcast - a space where we explore new ideas, emerging technology, data, innovation and the changing world of international school marketing and admissions.
The MADLabz Partner becomes associated with curiosity, experimentation and new thinking, providing a distinctive platform for organisations that want to position themselves at the forefront of change within international education.
Partner benefits
- Exclusive status as MADLabz Partner
- "MADLabz, supported by [Brand]" attribution
- Host-read partner introduction within MADLabz content
- 30-second commercial mid-show
- Brand and logo presence across MADLabz digital assets
- Prominent presence within the MADLabz section of The MADness Podcast website
- Direct link to the partner's website
- Recognition and tagging within MADLabz LinkedIn content
Why The MADness Podcast?
The pod isn't trying to be everything to everyone.
Our value comes from being deliberately focused on a specialist international community of people involved in school leadership, admissions, marketing and education.
3,000+podcast downloads
Our growing catalogue of conversations is being discovered and listened to by education professionals around the world.
70+countries
The pod has already built a genuinely international footprint, reflecting the global nature of the international schools sector.
650+LinkedIn community
Our growing social audience is deliberately niche, bringing together school leaders, marketers, admissions professionals and organisations working within international education.